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PPC/SEM Campaigns
Identified goals and tied them to KPIs for PPC/SEM campaigns. Conducted keyword and segmentation research, wrote ad copy, managed budgets, and optimized assets.
2021 National Conference
Campaign designed to increase national conference registrations.
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2021 Scholarship Opportunity
Campaign designed to increase scholarship applications. Of note, this campaign targeted a brand-new audience for the association.
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2020 Online Conference Campaign
Campaign designed to increase online conference registrations.
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2019 Fall Conference Campaign
Campaign designed to increase fall conference registrations.
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